Marketing is about adjusting the company's offers to meet the customer's wishes and requirements. Orientating itself to the market in this way can make a considerable contribution to the success of the company - as long as the four areas are compatible with each other. Product policy, pricing policy, distribution policy and communication policy are therefore not independent of each other. They should complement and support one another.
If for example, as a tiler, you offer your customers a unique service, price, sales and communication are not the most crucial factors. However, if your competitors also offer a similar service, the situation is quite different. If this is the case, you must investigate whether you can gain an edge over the competition though a lower price, better sales or more effective advertising.